Adventure is calling.
Now you can answer it in style, while supporting Zion National Park.
Known as The Land of Endurance™, this region leaves a lasting impact on everyone who explores its towering cliffs, deep waters, and red sand. At Greater Zion, our goal is to help visitors have a transformative experience while protecting the landscape for generations to come. So we partnered with Utah-based outdoor brand Coalatree to create a limited-edition, destination-inspired collection that blends performance and style with an environmental purpose.
“This collaboration is about bringing together people, places, and ideas that spark adventure. Greater Zion embodies the outdoor spirit we’ve always championed at Coalatree, and together we’ve created products designed for travel and everyday adventure.”
John Michael Fabrizi, President of Coalatree
This collaboration grew from shared values around conservation. Greater Zion, together with the Utah Office of Tourism, promotes the Forever Mighty travel mindset, which encourages visitors to minimize their impact while maximizing their experience. When choosing a partner for this project, Greater Zion prioritized working with a company that was both environmentally friendly and local to Utah. Coalatree was a match because of their stylish, eco-minded designs and sustainable manufacturing and shipping practices.
But this product line is about more than environmentally friendly gear and apparel. Twenty percent of proceeds benefit the Zion Forever Project, the official nonprofit partner of Zion National Park. For nearly 100 years, Zion Forever has worked alongside the National Park Service and U.S. Forest Service to conserve ecosystems, restore trails, enhance visitor experiences, and provide educational programs that inspire stewardship. Every purchase in this collection helps fund critical conservation projects, improve visitor facilities, protect wildlife habitats, and support youth engagement programs, ensuring these lands remain vibrant for generations of adventurers.
“This partnership embodies what Greater Zion stands for — adventure with purpose. Teaming up with Coalatree allows us to highlight our beautiful destination, inspire responsible exploration, and invite travelers to experience Greater Zion for themselves, while helping protect it for years to come.”
Brittany McMichael, Director of Greater Zion Convention & Tourism Office
Together, Greater Zion and Coalatree are proving that adventure and conservation can go hand in hand. With every Kachula Blanket, Suray Sun Shirt, Java Sock, or Quest Duffel Bag, you’re not just gearing up for your next adventure; you’re protecting the lands that make Greater Zion extraordinary.
Each product is thoughtfully crafted to move seamlessly from trail to town, while reflecting the majesty of Southwest Utah. The product line is limited, so purchase your favorite product and carry a piece of Greater Zion with you wherever you go.